- “Can you let me have the link to the ebook version on Amazon, please?”
- “Can you let me have the link to the book’s page on your own website, please?”
There were good reasons for these deficiencies. The “CFZ Publishing Group” consists of Jon and Corinna Downes, both of whom do many other things besides running a publishing company. They are highly reliant on the help of volunteers to get things done, and setting up a marketing website and an ebook production line were two of the things that always seemed to fall between the cracks.
This struck me as a real tragedy, because it meant awareness of my book (and the hundred-plus other titles published by CFZ) simply wasn't reaching a large section of the potential audience. There is a well-established online community of CFZ “insiders” which Jon puts vast amounts of effort into nurturing, but if you look beyond that then the CFZ brand has a very low profile indeed.
Electronic media open up new opportunities for publishers. A reader who buys one book, and enjoys it, might be motivated to search out other titles from the same imprint... if the information is there to be found. Another reader who perhaps can’t afford $15 for a paperback might be happy to spend $5 on an ebook... but only if the option is there!
Although I was particularly motivated by the thought of my own book languishing unsold, exactly the same principles apply to the whole catalogue. It was only when I looked into it that I realized just how varied and impressive the CFZ catalogue is – covering not just cryptozoology but the whole spectrum of weirdness from UFOs and the paranormal to mythology and urban legends. My book is part of the Fortean Fiction imprint, which – from all you could discover about it online – included four other titles, all issued back in 2011. But actually there are a dozen titles in the series, with more on the way!
So to cut a long story short, I volunteered to help out both with producing ebooks and setting up a website. On the ebook side, we decided to focus exclusively on Kindle to start with, because their tools for producing ebooks are so much more streamlined than other formats. Between Jon and myself we’ve produced 12 Kindle titles so far – all conversions of existing paperbacks.
As for the website, you can check it out here:
It’s got pages about the three main imprints (CFZ Press, Fortean Words and Fortean Fiction), information on some of the best-known authors (including Nick Redfern, Karl Shuker and Andy Roberts) and a blog for new releases and other announcements. And best of all, there’s are a couple of shops (one based in the UK and one in the USA) where you can browse the entire catalogue and buy anything that takes your fancy!